Michael Madden

Free spins reviewer · UK gambling regulation · responsible-gambling advocate

Michael Madden has reviewed UK gambling products since 2014. His focus is the offer players chase most and understand least: free spins. He digs into the detail behind the headline count — the per-spin value, the wagering on winnings, the win caps and the eligible slots — because that detail is what decides whether an offer is worth claiming. He built Spins around a single conviction: a spins offer should be judged on its real value, not the size of the number on the banner.

Every offer on this site is tested hands-on: claiming the spins, playing them, and checking the terms all the way through to a withdrawal. The ratings reflect that real experience, not just the small print. He is a consistent advocate for responsible gambling, and every page on this site signposts free, confidential support.

Areas of focus

How free spins work, wagering, spin value, UK regulation and responsible gambling. Read the full approach in our methodology or get in touch.